WHAT RAW IS

Raw was born from a place of pure, unapologetic strength—a journey that began in the dimly lit corners of an underground gym, back when bodybuilding was all grit and grind. Influenced by the iron legends of the ‘90s and early 2000s, we grew up surrounded by old-school bodybuilders, retired powerlifters, and bouncers who knew that real strength didn’t come from shortcuts or secret formulas.

In those days, it was all about free weights, dumbbells, and chains. Machines were few, and we got by on sweat and iron. We ate big, trained heavy, and lived by a code: hard work, discipline, and consistency. Raw is more than just apparel—it’s a tribute to that hardcore era of bodybuilding where toughness was earned, not given.

We make gear that embodies this attitude—bold, durable, and unapologetically real. For those who live to push their limits, Raw is the brand that gets it, because we come from the same place you do. We’re here to honor the roots of true bodybuilding, and to inspire the next generation to embrace the grind, without the shortcuts.

 Stay Hungry, stay Wild, stay Raw.